Programmatic Platforms
- Demand-Side Platforms (DSP) — Custom bidders with RTB 2.x, OpenRTB support, frequency capping, budget management, and ML-based bid optimisation
- Supply-Side Platforms (SSP) — Auction logic, floor price management, waterfall and unified auction support, sellers.json compliance
- Ad Servers — Proprietary serving infrastructure for publishers, broadcast networks, and ad networks
CTV & Video AdTech
- SSAI Solutions — Server-side ad insertion for seamless ad experiences on OTT and linear content
- VAST / SIMID — Tag generation, tracking infrastructure, and creative QA pipelines
- CTV App Ad Integration — Roku, Fire TV, Samsung Tizen, LG WebOS, and Apple TV SDK development
SAP Implementation & Support
We provide end-to-end SAP implementation and ongoing support for media and advertising businesses looking to streamline their enterprise operations. Our SAP practice covers ERP integration, custom module development, data migration, and post-go-live support, helping organisations bridge their technology and business operations effectively.
- SAP ERP implementation and configuration for media companies
- Custom SAP module development and integration
- SAP data migration, validation, and quality assurance
- Post-implementation support, training, and optimisation
- SAP integration with ad tech platforms and reporting infrastructure
Data & Audience Infrastructure
- Data Management Platforms (DMP) and Customer Data Platforms (CDP)
- Identity resolution and cookieless targeting (UID2, RampID, first-party)
- Real-time bidding data pipelines and event tracking at scale
Reporting & Analytics
- Custom dashboards for publishers, advertisers, and ad networks
- Real-time analytics built on modern data stacks (Kafka, BigQuery, Snowflake)
- Cross-channel attribution and multi-touch modelling
Tech Stack
Node.jsGoPythonReactAWSGCPKubernetesKafkaPostgreSQLRedisOpenRTBFrappe