Precision, Scale & Quality

What We Do

Xool Media connects premium CTV, video, and display inventory with quality demand across the globe's most valuable advertising markets. With 250+ inventory partners and 100+ direct OTT application relationships, we provide publishers and advertisers with the infrastructure to scale efficiently and with confidence.

We are not a trading desk. We are an infrastructure and partnerships layer, built to help publishers maximise their ad revenue and help brands reach high-quality audiences across Americas, APAC, Europe and MENA.

Inventory We Work With

• CTV Platforms — Roku, Fire TV, Apple TV, Samsung Tizen, LG WebOS, Android TV, and 100+ direct OTT applications
• Mobile & Web Video — Pre-roll, mid-roll, and outstream video at scale with VAST 4.0 and SIMID support
• Web Display — Scalable banner and rich media placements across premium publisher networks
• PMP Deal IDs — Curated private marketplace deals with vetted inventory partners for brand-aligned environments

Integration Methods

Demand Access

Our demand relationships span Freewheel, Nexxen, and all major SSPs, plus direct DSPs and agency connections across key markets. For advertisers, we also work with 100+ direct applications, giving brands direct access to premium streaming inventory.

Key Markets

Why Work With Xool

• Transparent reporting with full impression and revenue visibility
• Industry-accredited fraud monitoring and detection tools and vendors
• First-party and contextual targeting strategies for a post-cookie landscape
• 30+ years of combined industry experience across global inventory partnerships
• Consistent, aligned numbers across all touchpoints: 250+ inventory partners, 100+ OTT applications, 80+ demand partners